This article is for you if you’re interested in using the Google Ads Keyword Planner. You’ll walk away with an understanding of what tools are available and insight into best practices when it comes to keyword selection. The Keyword Planner is a must-have tool for finding successful keywords for every Google Ads campaign. You’ll learn how to use “seed keywords” to find hidden gems, how to understand the data the tool provides, and how to predict how much traffic you’ll get from a specific term. Logging into your Google AdWords account is the first step. Then, go to “tools and analysis” in the top toolbar and choose “keyword planner” from the drop-down menu. You’ll notice three different tools on this page to help you develop fresh keyword ideas or assess how a current list of keywords will perform in AdWords. If you want to brainstorm and uncover new keywords to add to your campaign, the first option, “search for keyword and ad group ideas,” is ideal. And there are a few different methods to go about it. The first is to include keywords that are relevant to your niche. So, if you offer fitness items, you’d use terms like fitness, weight loss, and other keywords that you believe your target audience would use while searching for products on Google.
Said, a landing page is a page where you want your AdWords visitors to land. If you have one, copy and paste the URL into this space; if you don’t, use your home page or an internal page on your site, and Google will visit the page, extract keywords, and utilize them to generate fresh AdWords campaign ideas. Alternatively, you may choose a product category. So Google has product categories built-in, so click here and select one product category that suits your sector. You may also do keyword research ahead of time.
So, if you want to target folks in the United States, keep this as is, but if you want to add a nation or target a new country, click on this and choose a different country. If you wish to target a foreign language, you may do the same thing. Finally, you may keep it to target Google and not their search partners like AOL.
You may also enter negative keywords here, which are terms that you don’t want to appear in your Google AdWords account. Keyword filters are also available. This enables you to eliminate keywords that do not fit your requirements. You may click this and then define the criteria here if you have a specified monthly search volume that you want to reach or a cost per click that is above a certain threshold.
Now, keyword choices conceal terms in your account, so if you already have an active AdWords account, you don’t want them to show up again since you’re seeking fresh ideas, so leave it alone. You may also specify whether or not particular terms should be included or excluded. After there, you’ll want to choose “get ideas” from the drop-down menu. We’re going to move on to the following tool, however. “Enter or upload keywords to see how they perform,” it says.
And it’s all relatively straightforward. This is for if you already have a list of keywords; for example, if you previously advertised on Bing or another network, you may enter those terms here or upload them in a CSV file, and Google will provide you with information on how those keywords will perform inside AdWords.
Finally, we can multiply keyword lists. And what this means is that you may put distinct keywords in lists one and two, and Google will mix them. So, if you had a fitness website, you’d use keywords like fitness, health, wellness, and weight loss in list one, then in list two, you’d use completely unrelated terms, which they’d mix with this.
You may add things like premium product recommendations in there, and it will merge them all. So, after you’ve created a list, click “receive estimates,” and Google will provide the same information as it would in the search for keyword and ad group suggestions tool. That’s what we’re going to talk about right now.
Let’s start by entering a few seed keywords. Unless you have a particular term in mind, you’ll want to keep them broad. To offer you as many ideas as possible. As a result, you’d want to include exercise, weight reduction, health, and health advice. As a result, you might use broad terms like that if you’re still in the planning stages.
However, if you have particular keywords in mind, such as product-related keywords like fitness DVDs, you may include them instead of or in addition to the more broad keywords in the list. But, just for the video, we will utilize some basic terms to see as many ideas as possible.
So you want to enter two or three broad keywords or your landing page’s URL, specify whatever criteria you want, and then click on receive suggestions. Now that you’ve arrived, it will automatically provide ad group suggestions. If you’re still in the brainstorming stage, this is something you may want to consider.
However, you shouldn’t simply take on an ad group since it may not be suitable for what you’re offering or the traffic you’re looking for. If your product’s primary goal is weight reduction, for example, a “weight loss plan” would be a good choice. If not, it may include many terms that you do not want. So you can always click on it to double-check. Also, look at the keywords they recommend for that ad group.
Okay, and if you want to add all of those keywords to your ad group, click “add all,” and it will do so; alternatively, return to the keyword ideas page, and the tool will now provide you information on particular keywords linked to the keywords you provided. As a result, the top of the page displays the terms you specified.
So, if you added, say, five keywords, five keywords would appear here under search terms. It also suggests keywords that are relevant to the ones you input. So these are essentially fresh keyword suggestions. Now, if you notice one that seems promising, you can either add it to your account or search for it to get ideas based on it. Repeat the procedure until you’ve located all the keywords that appear to be excellent matches.
So now I’ll explain what each category signifies about a keyword. So the first is this little graph symbol, which tells you the fluctuations in search traffic over the previous 12 months when you mouse over it. As a result, you can see if keyword popularity is increasing, decreasing, or fluctuating a lot, such as with seasonal keywords. Then there are the average monthly searches, which is very straightforward.
It’s the monthly number of persons that search for that term. The amount of distinct AdWords advertisers targeting that term is referred to as competition. The average cost per click is marketers’ amount to receive one click from a particular keyword. And the proportion of times your ad displayed when someone searched for the term is known as ad impressions share.
This will always be 0 percent if you haven’t marketed that term previously. So, if you notice a time that seems promising, click the blue-button above, and it will be put to the ad group “my keyword suggestions.”Of course, you may always go back and add it to a particular ad group to promote later.
So, based on how much you bid, this small plan function provides you with an estimate of how many clicks you’ll receive. So if you bid nothing, you’ll receive no clicks. However, if you pay $21 per click, you’ll get 847 clicks every day. This price is ten times more than the average cost per click, making it extraordinarily costly.
So we’d want to lower this threshold to a more realistic level. $2.38, to be exact. And with that, you’d get 645 clicks, which is still quite excellent, and advertising at that bid level would cost you around $543 per day, and you can modify it left and right to see how many clicks you’d receive based on your bids.
That’s all there is to it when utilizing Google AdWords’ keyword planner. You’ll discover many beautiful keywords to advertise on if you put a few seed keywords into the program and then take some of the keyword ideas and put them back into the tool.
Frequently Asked Questions
How do I use Google keyword planner for Google ads?
A: The best way to use Google keyword planner is by using the toolbar, which you can find under Tools in your browser. Alternatively, you could create a list of keywords and add them manually.
How does Google’s keyword planner work?
A: Google’s keyword planner works by analyzing the words on your website and finding other sites related to those keywords. It then gives you a list of search results, making it easier to see what people are searching for.
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