Trust is a vital component of any relationship. Without trust, no relationship will succeed. To create and maintain trust with your customers, you need to focus on these 15 essentials:
Parents’ biggest mistake when setting up a trust fund is that they don’t set it up correctly. There are 15 essentials to creating trust.
Did you know that over 500 million hours of video are seen on YouTube every day? That’s incredible! But here’s the thing: this is insane. “More video material being posted in 30 days than the main U.S. television networks have produced in 30 years,” according to a report from 2017. These two figures show the enormous popularity of YouTube and video marketing in general. And in comparison to other media, what I genuinely like about the video is the potential for trust-building it provides. Please don’t get me wrong.
Blogging, guest posting, and other text-based forms are fantastic. However, as compared to video, they have inherent limitations. Someone may get a sense of your personality, style, sense of humor, and so on by reading one of your blog entries. However, even a short movie allows readers to view the entire picture. They can see you, hear your voice, read your body language, and get a sense of who you are. With the importance of trust in marketing, video is virtually a must and should be included in every well-rounded campaign. This brings us to a critical question.
Points to create a Trust for Youtube Channel
In this article, I’ll go through some key aspects to include on your YouTube profile, as well as some helpful hints for engaging your visitors.
1. Begin with a unique banner.
Gary Vaynerchuk’s YouTube channel is here:
Here’s Pat Flynn’s version:
Both have large followings and are well-known in their fields. One of the first things that catch my attention when I visit their YouTube homepages is their professional, completely personalized banners. They’re both visually appealing and give their channels a sense of credibility. I can’t emphasize how vital your banner is. It must not only look fantastic but also capture the spirit of your brand. That’s what my YouTube banner was aiming for: I recommend designing a unique picture suited to your business instead of a generic banner. For additional information, see FotoJet’s Youtube Banner Maker.
2. Improve your “About” section.
Do you know what the phrase “tabula rasa” means? It means “blank slate” in Latin. And that’s how I prefer to think about newcomers to a YouTube channel. They’ve probably never heard of you, have no notion what you’re about, and have no concept of what kind of information you provide. Your goal is to inform them what your channel is about concisely. Your About page’s description must be accurate. Brian Dean’s YouTube channel is an excellent example. The first sentence describes precisely what his channel is about in just a few lines. Visitors may then continue reading for additional information. However, the opening sentence instantly captures the attention of the majority of his target audience. Pat Flynn is also excellent at this. Make sure you use the same technique for your About page.
3. Make your “explainer” video a success.
When visitors first arrive on a YouTube homepage, they are greeted with an introductory video, often known as an “explainer” video. This provides them a quick rundown of the channel, including the theme, topic matter, and so on. You can put up pretty much whatever video you want if you’re a massive brand like TED Talks since you’re already established. There is already a foundation of trust. But what if you’re a new company trying to make a name for yourself? It would be best if you described your goal and your work. I approached my YouTube profile page in the following manner:
Chris Ducker uses a similar technique in his “YouTube Channel Intro:”
I suggest doing this with your homepage video since it will address new viewers’ queries, pique their curiosity, and establish some early trust.
4. Use a high-definition recording
It’s all about the presentation. The last thing you want on your channel is blurry, low-quality videos. It would help if you recorded it in high definition. Indeed, according to a survey of 1.3 million YouTube videos, “68.2 percent of all videos on YouTube’s top page are in HD.” It’s a significant element in the rankings. Standard definition isn’t going to cut it these days. If you want people to take you seriously, your material should be high definition. Also, this video will show you how to make HD videos on YouTube.
5. Make videos that are under 15 minutes long.
One of the most common concerns among rookie YouTubers is the length of their videos. Some people like short bursts of information, while others prefer lengthier, more in-depth material. According to studies, The average duration on YouTube’s first page is 14 minutes and 50 seconds. So that took me a little under 15 minutes. Even YouTube has acknowledged that video “view time” is a significant ranking factor: But, of course, this does not imply that it is the ideal length for everyone. In reality, the majority of my films are far shorter. However, it’s a decent length to strive for, particularly if you’re just getting started and want to establish trust with your audience. You should present a subject thoroughly in under 15 minutes without overwhelming your audience.
6. Upload a new video at least once a week.
Another critical issue is, “How often should I post new videos?”. The majority of specialists believe that You should do it at least once a week. However, repeating the process two or three times should be enough. You aim to increase your subscriber base by providing new material to ensure viewers won’t forget about you or lose interest. You don’t want to annoy them by writing every day, but you also don’t want to bore them. So it’s a safe bet to make one to three videos each week.
7. Encourage feedback
One of the primary kinds of currency used by YouTube to determine where You should rank videos is comments. Consider how a more significant number of words corresponds to a better ranking. Positive comments may also increase your credibility. Consider that for a moment. Which do you think should be taken more seriously? Is it better to have a video with five comments or a video with 5,000? When the comment area of a YouTube video is empty, I know I’m a bit suspicious. But why should I care if no one else does? My point is that you should make it a practice to encourage your visitors to post comments and share their thoughts. Better better, after each film, provide a question to elicit debate.
8. Encourage others to enjoy and share your content.
Other important types of YouTube money are likes and shares. Not only can this kind of interaction lead to better rankings, but it may also increase the amount of confidence that viewers have in you. Getting a large number of likes and shares is, of course, easier said than done. However, adding a CTA after a film to encourage people to participate will assist. Here’s a little script to get you started. Thank you for taking the time to view this video. If you found this helpful article, please leave a comment and like or share it.
9. Involve influencers
What if you only have mediocre brand equity? Having a well-known influencer on your channel is one of the fastest methods to boost it. Pat Flynn did something similar a few years ago. Pat was still considered an up-and-comer at the time of this video, which was released on Halloween of 2014. It paid off, and he was able to enhance his brand and acquire more incredible notoriety as a result. This suggests that you need a Gary Vee-level celebrity to affect. Look for someone with a large enough fan base to make a huge impact. It’s simple to contact someone through YouTube. Go to the About page and select the “Send message” box:
10. Assist without ulterior motivations
In contrast to most traditional outbound methods, content marketing offers value without expecting anything in return. It’s about assisting the customer rather than blatantly pushing your goods. This is why content marketing works so well. The majority of people are fed up with being bombarded with advertisements. Take a look at how popular ad-blocking software has become in recent years:
Over 500 million people have downloaded Adblock Plus, the world’s most popular adblocking plugin. However, when you attempt to sell your product to YouTube viewers overtly, you lose their trust. Instead, concentrate on assisting and educating your audience without any ulterior motives: You want to advertise your business, but adopting this method will increase your credibility and, in turn, lead to sales.
11. Direct visitors to valuable websites.
Your films may cover a lot of ground, and your expertise is impressive. You’ll never have all the answers, however. Therefore, it’s often more practical to direct your visitors to other sites where they may learn more about the subject. This is another method to demonstrate your genuine interest in assisting others, critical for building trust.
12. Create a cozy atmosphere
I like YouTube because it enables me to interact with my audience in ways that most other media don’t allow. You must create an intimate vibe in your films and come across as friendly and accessible. HubSpot does a fantastic job with this. Although they are a large corporation, most of their films are presented directly, one-on-one.
13. Stay focused on your specialty.
I didn’t get to where I am now by wearing many hats. My primary emphasis has been business and digital marketing, and I haven’t deviated from that path. They’re all covered by that umbrella. I’m not suggesting you limit yourself to a particular micro-niche, but you should remain focused on your specialty. This will allow you to be regarded as an authoritative figure and will aid in the development of trust. Being seen as a generalist, on the other hand, may harm your reputation.
14. Respond to comments as soon as possible.
According to an Altitude study, Consumers want businesses to react within 24 hours after publishing on social media, according to 84 percent of respondents. However, most people anticipate it to happen much sooner. Some individuals, I’ve heard, even expect an answer in 30 minutes! The bottom line is that when someone takes the time to remark, they want to know that you are reading it and that You will acknowledge them as soon as possible. I understand that I won’t reply to every remark within minutes. But, unfortunately, that would necessitate you to live on YouTube. However, you should make every effort to respond within 24 hours. It will help you build trust and result in some very devoted subscribers.
15. Stream a part of your material in real-time.
Live video is a relatively new idea. However, it’s exploding in popularity, with YouTube, Facebook, Instagram, and other platforms all offering their kinds of live streaming. Viewers may not only watch you in real-time, but they can also put in live comments and questions. Unfortunately, YouTube requires a minimum of 1,000 subscribers, making it unsuitable for small channels. However, if you have 1,000 or more subscribers, I strongly advise you to live broadcast at least part of your material.
Conclusion
The level of trust you can establish with your audience directly affects their receptivity to your brand and probability of purchasing. As a result, establishing trust should be at the top of your priority list. Fortunately, YouTube is an excellent tool for establishing confidence that You can carry over into your more significant marketing effort. It’s just a question of focusing on the correct areas and sticking to the basics. So what makes you trust a YouTube brand?
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