Marketing is a dirty word. It’s seen as the “boiling frog” method of slowly building up momentum and then jumping out before you’re comfortable enough to stay put. But what if we told you there was a way to make your marketing efforts less time-consuming, more impactful? Luckily for us, marketers worldwide are making strides towards changing this paradigm with tools like microtargeting and automation that can get you closer than ever before to meeting your goals (or letting someone else do it!). The purpose of this article is not necessarily just about finding these 27 tools but also figuring out how they fit into an overall strategy so that when used together in conjunction with each other or other methods such as content creation and ad competition, their powers combine into something more significant than anyone piece by itself.
The “martech tools 2021” list 27 marketing tools for non-marketers. They are all online, easy to use, and accessible.
The use of marketing tools is critical for simplifying and automating the most time-consuming process components. The only problem is that you have to learn how to utilize them. You must get familiar with their skills, limits, and quirks. If you’re tech-savvy, it’s not a huge deal. But what if you aren’t very tech-savvy? When it’s challenging to find out how to use marketing tools, it almost defeats the point. That’s why I’ve put up a list of 27 marketing tools for non-techies. Each is practical and easy to use, with a short learning curve. Many of them are even completely free.
Generation of content
1. WordPress
Let’s start from the very beginning: WordPress. It might be considered the “granddaddy” of content management systems. It was used to power 25% of the world’s websites in late 2015. And that number is highly likely to be substantially higher today. WordPress is simple, and non-technical is a big part of its appeal. You don’t need any coding experience to develop and manage a great website. And if you know HTML, you’ll be able to dominate it. Therefore, I strongly advise you to use WordPress to build a website for your company or blog.
2. Google Drive
When it comes to online storage, I consider Google Drive the all-encompassing solution. I can’t tell you how many times I’ve dealt with customers or business partners that use Google Drive as their primary storage solution. It’s straightforward to use, much like other Google products. It’s what I use to write and backup staff and share it with others. It’s ideal if you’re working on a project with a group of people since sharing and editing are a breeze. You can do presentations, drawings, spreadsheets, and more in addition to docs.
3. Grammarly
It doesn’t matter whether you’re Mark Twain or not; everyone makes blunders while writing. It’s difficult to detect everything, whether it’s a trivial spelling mistake or terrible language. On the other hand, Grammarly will do just that (or pretty darn close to it). When you add Grammarly to Chrome, it will keep track of everything you write, flagging any errors and advising you on fixing them. It goes beyond Word and makes you appear like a pro, even if your writing abilities aren’t up to par. The best part is that it will check your emails before sending them out, ensuring that you don’t come out as an idiot while communicating with customers or clients. It comes highly recommended by me!
4. The Word Count
Word count is important, mainly if you create long-form material and need to hit a specific word count. However, not all online writing systems show the number of words written. I like this tool since it allows me to swiftly copy and paste a body of text while also telling me how many words I’ve typed. It’s lightning-fast, and I’ve never had a problem with it.
Concepts for content
5. Google Trends
It might be challenging to come up with fresh content ideas. Even if you’re an expert, coming up with brilliant ideas isn’t always straightforward. However, I’ve found Google Trends to be an excellent resource for determining what’s trending right now. It will often guide me on the proper path, and I can then utilize it to determine the precise level of interest in a particular issue.
For example, consider how content marketing has grown in popularity over the last five years:
6. Alltop
It’s simple to use Alltop. Enter a search term, and hundreds of popular blog postings on the subject will appear:
I use it all the time for brainstorming, and it’s helped me come up with some fantastic blog post ideas.
7. BuzzSumo
BuzzSumo is one of my favorite websites. It’s simple enough for almost anybody to figure out in minutes, and it’s ideal for coming up with content ideas.
But what sets it apart from other tools is that it gives you critical information such as:
- how much engagement does content get?
- who’s going to share it
- backlinks to the original content
The only catch is that you’ll need to upgrade to the Pro version to access all the features. However, the free version allows you to do a rudimentary search.
8. Ubersuggest
This one is similar to the Google Keyword Tool, but it’s a lot easier to use. When you type in a search keyword, Ubersuggest will return dozens, if not hundreds, of suggestions. It’s pretty simple to use, and it will continue to provide you with subjects as you need them.
Collaboration and communication
9. Basecamp
If WordPress is the original content management system, Basecamp is the initial project management and team communication tool. Other alternative goods have been produced, many of which are more relaxed and sexier. On the other hand, Basecamp maintains its standing as one of the significant dogs. I like how simple the UI is and how easy it is to use. Even for the least tech-savvy of marketers, it’s highly approachable.
10. Trello
You’re undoubtedly aware that I’m a visual person. I find it simpler to absorb knowledge and remain on top of my game when using images. That is why I am a big fan of Trello. It entails using a system of boards to interact with colleagues and track project progress. It’s simple to scale up or down as needed, and it may significantly increase productivity. Many folks I know swear by it.
11. Asana
This is another visually-oriented platform that I’ve used before. Although I prefer Basecamp over Asana, it is the most popular application for team communication among marketers. TED, The New Yorker, and Uber are among the firms that employ it. My favorite feature of Asana is how simple it is to monitor a project from beginning to end. Because I’m a stickler for deadlines, this allows me to make sure they’re always fulfilled without causing me undue stress.
12. Slack
Hipsters come to mind when I think about Slack. But in a positive sense. It’s the trendiest, slickest, sexiest collaboration app on the market. It’s also relatively easy to use. Slack works by allowing you to create “channels” through which you may interact with team members openly or privately. Drag and drag your files to share them with others, and search your archive for particular information whenever you need it. It’s simple using Slack.
Management of tasks
13. Make a Wunderlist
I’m always busy, so it’s easy to get overwhelmed when I’m inundated with chores regularly. Wunderlist is one of my favorite tools for combating this. I keep it on my desktop to track what’s going on and what I need to do on any given day. But, of course, I can use it on my smartphone or tablet For example, as well. I can quickly store any links, photographs, or other material I wish to save. I also use it to create deadline reminders for certain chores and to jot down any business or project ideas that come to mind. In other words, Wunderlist assists me in keeping my sanity.
14. Editorial Calendar Plugin for WordPress
You’ll want to utilize this plugin if you use WordPress (which I highly suggest). It’s similar to Google Calendar, except it’s designed exclusively for scheduling blog entries.
You can:
- Organize your drafts
- Take a look at what’s been posted.
- Take a look at what needs to be uploaded.
- Organize posts from various writers.
Like most things on WordPress, it’s user-friendly, and it doesn’t take a rocket scientist to figure out how to utilize it.
15. Todoist
“Achieve more every day,” says the platform’s slogan. That’s appropriate since I’ve found Todoist a significant productivity booster. You keep track of tasks, prioritize them as necessary, work with others, and complete them. Its no-nonsense interface and minimalist aesthetic appeal to me.
SEO
16. Yoast SEO
I strongly suggest another WordPress plugin if you’re just getting started with SEO.
Here’s a look at some of its features:
Put another way, and it takes care of practically every critical component of SEO. The most astonishing thing is how straightforward it is. I prefer Yoast SEO since it’s relatively hands-off and automates many more time-consuming SEO activities, such as establishing optimal URLs and monitoring keyword density. In addition, Yoast SEO will assign a color to your material based on its readability and keyword use before you publish it: red for poor, orange for acceptable, and green for excellent. This is a beautiful plugin to use if you despise the technical aspects of SEO.
17. Google Keyword Planner
You should use this tool if you only use one for keyword research. Even the most ardent SEO geek would admit that it’s beneficial since you’re getting data straight from the source: Google. The best part is that you don’t need to be a computer whiz to figure things out. The majority of the features are self-explanatory.
18. MozBar
Moz is, in my view, the best resource for all things SEO on the Internet. I like Whiteboard Fridays, which provide in-depth analysis and insight. I suggest MozBar if you seek a fast and straightforward approach to assessing crucial SEO metrics like links, page authority, and domain authority. Drag and drop it into your Chrome toolbar, and you’re ready to go.
19. SEMrush
This is another excellent SEO tool that is quite simple to use.
Type in a URL or term, and you’ll be presented with a wealth of information, including:
- The number of organic searches
- Backlinks
- Top organic search terms
- Organic rivals’ main competitors
- Personalized search
Look no farther than SEMrush if you want to do a competitive study for keyword or content possibilities.
Images
20. Canva
You’ll need a lot of great pictures if you’re developing content. Canva is, in my view, one of the most excellent tools for producing your graphics and documents from the ground up. It’s pretty simple, and Canva has many free photos to choose from. You may make changes to them as required for your content or branding. The most significant thing is that you don’t need any design skills to accomplish it.
21. PicMonkey
PicMonkey is a picture editor that lets you design, resize, touch up your photos, make collages, and much more. Even if you have no idea what you’re doing in terms of design, it’s simple to use. It’s ideal if you want to personalize your photographs, and PicMonkey can help you make them appear like a million dollars.
22. Pixabay
Here’s how I feel about stock photographs. I’d rather spend a little more and have the finest of the best. However, if you’re just getting started or are on a tight budget, Pixabay is one of my top recommendations. Everything is royalty-free and may be downloaded, modified, and distributed by anybody. They have an extensive photo database covering a wide range of themes, and the quality of their photographs has dramatically increased in recent years.
Here are a few such examples:
23. Creative Commons (CC0)
Creative Commons is a collection of photos that are free to use commercially. These pictures may be tweaked, changed, and expanded upon. You type in a search term and then choose from various sites, including Flickr, Wikimedia Commons, Open Clip Art Library, and even Google. It’s an excellent tool for speeding up picture searches.
24. Bannersnack
Bannersnack is a professional banner builder that is cloud-based and simple to use. With Bannersnack, you can design gorgeous banner advertising in minutes by dragging and dropping text, photos, buttons, and clipart.
Some of Bannersnack’s characteristics include:
- Drag and Drop Editor that is Simple to Use
- Web fonts, shapes, and cliparts of exceptional quality
- Library of professional stock photos
- Over 1,000 layouts for social media sites like Facebook, Instagram, Youtube, and Twitter are included.
- Make HTML5 banners that are responsive and animated, and much more!
Download your work in JPG, PNG, HTML5, or GIF format, then share it on social media or embed it on your website. Overall, Bannersnack is a fantastic tool for anybody looking to produce stunning banners in a matter of minutes!
Metrics
25. Google Analytics
There are many analytics systems available for assessing your website’s performance, traffic counts, and other data. However, it is reasonable to conclude that Google Analytics is the end-all solution. The free version is more than enough for diagnosing your website and is, in my view, quite user-friendly. Although there is a slight learning curve, most individuals can pick up the essentials in a day or two.
26. Bitly
Bitly is primarily known for its URL shortening service. I use it all the time on my Twitter feed to condense URLs. But it can be used for a lot more than that. Here’s how it works. Bitly enables you to monitor individual links and collect data on how well they function. As a result, you can identify your audience’s likes (or doesn’t like) and adjust your marketing strategy appropriately.
27. Clicky
Last but not least, there’s Clicky. I believe it to be one of the most user-friendly analytics tools, despite its comprehensiveness and degree of information. You can view what’s going on with your website in real-time, track visitor behavior, and even look at heat maps, which I find fascinating. Some of the marketers I know prefer Clicky over Google Analytics.
Conclusion
I completely understand how frustrated many non-technical marketers are. So many valuable tools exist, but their efficient use requires extensive understanding. These may stifle your sense of style and drive you insane. However, the marketing tools I’ve described are simple enough to use without being unduly complicated. The essential features of most may be taught in a matter of minutes. This allows you to spend less time figuring out your marketing tools and more time connecting with your target audience. Can you recommend any additional simple marketing tools? The “top digital marketing tools 2020” is a list of 27 marketing tools used by successful businesses. The list includes social media, analytics, and email marketing.
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