Considered to be a scalable and inexpensive form of internet marketing, paid search advertising or PPC Management is designed to help business owners to find people who are actively looking for your products and / or services. As its name denotes, PPC or pay-per-click advertising is when a company pays a fee for ad placement, and you’ll only get charged when someone clicks on your advertisement link.
Initially, paying for people who’d click on your advertisements may appear like a lot – but if you have a well-designed campaign, you can make the most out of your money. People will only click on your ad links ONLY IF they are interested in your services, or only if they’re looking for you.
Have you ever noticed some ‘sponsored ads’ appearing on top of your search engine results for a particular keyword? These are examples of paid search advertising. For instance, if you’re looking for dog strollers and saw one of these sponsor ads and clicked on it, the advertiser will be charged for that click. This is because you’re looking for them – which is basically how PPC works.
Amongst all other online marketing techniques, this is so far the cheapest, most ideal and most effective method, given that you know how to do it properly. If you try managing your PPC campaigns yourself without clear understanding of all intricacies, you may end up spending a lot of money than you should have. This is why it is also essential that you find someone who can professionally manage and set-up your campaign,
“Wait, so that means I have to spend money on ad links, and I have to pay someone to professionally set it up for me? It sounds like it’s going to cost me a lot of money!”
I know where you’re coming from, but the truth is, it’s the other way around. If you invest money in PPC management and let trained PPC experts set up the campaign for you, you’ll get your ROI (Return on Investment) faster than you've expected. In fact, with the right keyword sets and target market, you can even double or triple your sales. This is how powerful this online marketing strategy is.
PPC advertising is more than just choosing the right set of keywords. It is about learning which amongst these keywords convert well. There are some search terms that get a lot of traffic but are not doing good in terms of sales conversions. This is where PPC experts enter the scene. Considering they are well-versed in this marketing method, expect that they can give you a list of keywords that work well for your business industry and help you target the right market to make the most out of your campaigns.
Unlike doing PPC on your own, paid search advertising professionals will also make it easier for you to check and evaluate your ad’s performance. Get rid of those complicated values Google may show in your dashboard. An expert can summarize and make it easier for you to understand, so you’ll exactly know where your progress is going, in terms of your ongoing campaign. I will even go one step further. If you own a business and you do PPC management yourself, YOU ARE LOSING MONEY.
If you'd like our Google certified professionals to evaluate if you are in fact loosing money, contact us! We will not take you as a client if we can't drastically improve your PPC campaigns.