A blog is the single most crucial piece of content you’ll ever create. This list will help make that possible because it’s never too late to learn a few things and get some insights. The wonderful thing about content marketing is that it can bring you thousands of social shares, new email subscribers, and a slew of comments only if your blog articles are masterpieces and you use them correctly. However, content marketing has so many components that it’s simple to overlook them, right? So I’ve made a checklist to help you succeed. Your material will perform well if you hit at least most of the elements on the list below.
Elements to review before publishing your blog:
Headline
When writing a headline, consider the following questions:
- Is it possible for someone to Google my headline? – If they do, you’ll have a better chance of getting more search traffic.
- Does my headline pique your interest? — Headlines that pique people’s interests are more likely to be clicked.
- Is my title concise and to the point? If your headline is longer than 57 characters, it will be taken off on Google’s search results page.
- Is it apparent what I’m trying to say in my headline? – Clarity is crucial. People will leave your site if they don’t understand what they’re clicking on.
- Am I expressing myself via emotions? – It will appeal to more individuals if you can elicit a shared desire in your headline.
- Are there any popular keywords or phrases in my headline? – If it doesn’t, don’t expect to rank on Google for any phrases.
Introduction
An introduction should be included in every blog entry. When writing an introduction, ask yourself the following questions:
- Is it possible that I’ve snagged my readers’ attention? – This may be accomplished by posing a question in your first paragraph.
- Is it succinct? – You want to get to the meat of your article as soon as feasible. Three paragraphs are usually plenty.
- Is there a comprehensive overview? – People should be able to tell whether the article is right for them after reading your introduction.
- Did I include a photograph? – You should include some form of media in the first paragraph of your blog article. It should be something that entices them to click through, whether it’s a photo or a video.
Body
Make sure to ask yourself these questions when you write your blog post:
- Is it true that I used subheadings? – They do reading and skimming your material simpler for your viewers.
- Are my paragraphs under five lines long? – The length of your paragraphs should never exceed 5 or 6 lines. Anything more than that will make your material challenging to read.
- Is it possible that I’m starting a conversation? – Within your material, you should use the terms “you” and “I.” It will provide the appearance of a dialogue.
- Is it possible that I italicized my questions? – In your post, italicize questions. It will provide the impression that your material is more customized.
- Is this a narrative I’m telling? – Unless you keep your readers interested, they will get bored. Telling a tale is the best method to do this.
- Is media being used to improve my content? – Media, which includes anything from charts and graphics to video and music, can help you customize your article.
- Is my material clear and concise? – No one will want to read your article if it is full of fluff.
- Am I attempting to seem intelligent? – Using jargon and speaking down to your audience is a sure way to lose them.
- Did I make any references to current events? – Identifying trends using Google and Yahoo news can assist you in creating content that will drive visitors.
- Which feeling am I attempting to elicit? – Certain emotions, such as comedy or wrath, should be evoked by your material. Choose one or a few and use them in your article. The idea is to take your readers on an emotional roller coaster similar to a soap opera.
- Is it possible that I formatted my post incorrectly? – The formatting features WordPress gives will make your writing more digestible, from bullets to block quotes.
- Is there anybody I’ve linked to? – When it’s acceptable, link to another website. Then, once your content is published, you may contact those sites and urge them to share it on their social pages.
- Is it possible that I mentioned any experts in my post? – By including quotations and views from other individuals in your article, you will increase the credibility of your information. You may also request that those professionals post your work on social media.
- Did I provide evidence to support my claims? – You can’t make assertions without being questioned. However, statistics and facts can help you build trust with your audience and establish you as an authority figure.
Conclusion
When you’ve finished your essay, consider the following questions:
- Did I ask a question after my post? – This is a fantastic strategy to increase the number of comments you get. Italicize the query as well.
- Was it possible to condense my whole article into three brief paragraphs? – A summary should be brief and to the point, giving your readers the substance of your content.
- Is my summary less than 200 words long? – You’re rambling if your summary is more than 200 words. It should be between 100 and 150 words in length.
- Is it possible that I left anything open? – Your message should not read as if it were a definitive judgment on a topic. Instead, urge your audience to take part in a discussion about it.
- Is my Conclusion compelling enough to entice them to read my content? – Some readers will read your Conclusion before reading the rest of your material. If it appeals to them, they will return to read the remainder.
Promotion
Before you publish your article, consider the following questions:
- Is my post going up at the right time and on the right day? – Content marketing is an exact science. This graph will help you choose when you should post your article.
- Should I upload the article on my own or someone else’s? – Typically, the ideal location to share your fantastic information is on someone else’s website. The reason for this will be explained in this blog article.
- Is it true that I’m gathering emails? – If you’re not collecting emails, you shouldn’t post material. Emails are the most effective approach to get visitors to return to your website.
- Is there a lead magnet on my person? – People are enticed to offer you their email addresses by using a lead magnet. You may provide a free ebook or PDF in return for an email.
- Is there a social sharing button on every page of my post? — Encourage social sharing in whatever manner you can, from employing scrolling social plugins like Flare to including click-to-tweet buttons inside your content.
- Is there a list of social profiles in my space that I created? – You should perform outreach every time you publish a post, urging others to share it. Despite getting hundreds of thousands of visits each month, I continue to do so.
- Is it true that I’m utilizing social media meta tags? – If you aren’t, your material won’t perform as well as it might on the big social media platforms.
- Did I say anything about my expert sources when I shared them? – If you include their user names in your tweets, they are more likely to retweet your material.
- Have I sent LinkedIn direct messages to influencers? – It’s a straightforward strategy that can help you get additional shares. For LinkedIn template messages, see this blog article.
- Is it possible that I’ve repurposed my content? – You may increase traffic by converting your blog article into a PDF or a slide presentation and uploading it online. Simply upload these various versions of your work to Slideshare, and you’ll witness an increase in traffic. If you don’t want to get penalized for duplicating material, make sure you alter the content.
- Is it possible that I’ve posted my stuff more than once? – You should share your message on social media networks like Twitter at least twice, if not three times. When you tweet for the first time, not all of your followers will see it.
Conclusion
You’ll quickly discover whether you’re doing all you need to secure your content marketing success by asking yourself the following 40 questions. Don’t worry if you aren’t completing all of the tasks on the list. Take a peek at this article. I didn’t use every strategy available to me. However, the more leverage you use, the better off you will be.
Frequently Asked Questions
What steps does your content need before it is ready to be published?
A: Before you publish content, make sure that you have a clear understanding of what your piece is about and who it will serve. The more time you are spent writing out the specifics for your work, the better. This is also important because if too much time had passed between when your idea was conceived and now (e.g., six months), then some changes may need to be made for the work to meet today’s standards. Some other things to consider are whether or not there are any problems with copyright laws about where you live (this can affect how freely people interact with or use what youve created).
What do you need to do before you can publish a blog post?
A: It is best to check with your blog’s admin about what you need to do to publish a post on their website.
How do you publish relevant content?
A: The best way to publish relevant content is by using social media. If you use targeted hashtags, it can increase your traffic exponentially overnight. By finding a topic that interests your target audience and following the necessary steps for publication on this website, you could find yourself with an influx of new followers in no time!